A niche fragrance brand designed in Romania and developed alongside renowned experts in the international perfume industry

A hallmark of the perfume industry of 70s Romania, Miraj was one of the few luxury products available for many Romanians. But for the children of that era, Miraj was more than that - it was their mother’s perfume.

A flashback, like a kiss on the forehead and a caress, the rustle of an evening gown, the diffused light of a lamp, and somewhere among the boxes with colored powders, the hairbrush, and jewelry scattered on the dresser, that mysterious little bottle sparkling.

Glimpses of past moments with no particular meaning, but together making up life’s richness. How many such moments are not left forgotten in the corner of our minds? But how precious they become once remembered; when, in an instant, we become children again, peering excited at our parents getting ready for a party.

Miraj is an evocative fragrance, an olfactory journey spanning feelings of familiarity and nostalgia to seduction and self-confidence. The refinement and sensuality of its notes culminate in a hypnotizing elegance.

Great care and dedication went into creating a true niche fragrance that reflects the mature tastes of modern society.

Collaboration with established perfumers in the industry is paramount to achieving unique accords. The creative process of each Miraj fragrance starts from an idea, a concept that carries the expression of a specific emotion. Working closely with the perfumer, we develop this concept, paying particular attention to special notes and prime quality ingredients.

The new Miraj formulas are signed by award-winning perfumer and active member of the International Perfume Conservatory L’Osmothèque Versailles, Stéphanie Bakouche. Bakouche is known for her collaborations with brands such as L’Artisan Parfumeur, MDCI, Maison Crivelli, and Jul et Mad.

The distinctive olfactory signature of the new perfumes is emphasized by the minimalist and refined design of the bottles. Evoking the simplicity of the containers used by the perfumer in the laboratory, the bottles are reinterpreted into a luxury object—a tribute to the perfumer’s creation, presented in an honest and transparent way.